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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Stila

#250C28

Stila

Plum Ultra

Stila Fluidline

mattemid-rangeDark

$23.76

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Fenty Beauty

Purple CN1

92%

$25.59

Charlotte Tilbury

Carbon Black HD

92%

$28.34

Charlotte Tilbury

Jet Black C6

90%

$29.16

Tarte

Deep Deep Black

88%

$26.80

Stila

Jet Black

88%

$22.85

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Essence

Deep Midnight Blue

87%

$5.66

Milani

Aubergine NW9

87%

$6.37

Essence

Very Black

87%

$5.37

L'Oréal Paris

Brownish Black W1

86%

$9.08

Revlon

Deep Green WC7

86%

$7.42

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Carbon Black HD

92%

$28.34

Charlotte Tilbury

Jet Black C6

90%

$29.16

Tom Ford

Deep Sea HD

87%

$44.37

Pat McGrath Labs

Obsidian NW4

84%

$32.62

Lancôme

Brown Black CW7

83%

$25.07

Community Swatches

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Frequently Asked Questions

Where can I buy Stila Plum Ultra?
You can shop Stila Plum Ultra from the Stila Fluidline line through our affiliate link on POUT. It retails for $23.76.
What are dupes for Stila Plum Ultra?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum Ultra.
Is Stila Plum Ultra matte or glossy?
Stila Plum Ultra has a matte finish.