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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tarte

#0D100D

Tarte

Plum 5

Tarte Falsies Lash Lift

satinmid-rangeDark

$27.82

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Chanel

Perversion NC3

100%

$33.39

MAC

Storm

100%

$25.66

NYX Professional Makeup

Snow

100%

$7.51

Clinique

Brown CN3

100%

$18.56

Revlon

Ash 17

100%

$7.30

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Medium Espresso

100%

$9.11

Maybelline

Midnight Black W7

100%

$12.97

CoverGirl

Navy Plus

100%

$7.57

NYX Professional Makeup

Snow

100%

$7.51

Revlon

Ash 17

100%

$7.30

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

True Deep Green

100%

$29.92

Chanel

True Black

100%

$32.63

Chanel

Perversion NC3

100%

$33.39

Lancôme

Very Black Plus

100%

$25.87

Charlotte Tilbury

Green WC1

100%

$31.51

Community Swatches

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Frequently Asked Questions

Where can I buy Tarte Plum 5?
You can shop Tarte Plum 5 from the Tarte Falsies Lash Lift line through our affiliate link on POUT. It retails for $27.82.
What are dupes for Tarte Plum 5?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum 5.
Is Tarte Plum 5 matte or glossy?
Tarte Plum 5 has a satin finish.