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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tarte

#7080A0

Tarte

Plum Ultra

Tarte Ultimate Shadow

shimmermid-rangeNude

$23.49

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Canvas 47

80%

$10.60

Rare Beauty

True Gold

80%

$22.26

Charlotte Tilbury

Wisteria Ultra

79%

$38.60

Maybelline

Copper 25

78%

$7.66

Morphe

Lilac

78%

$8.39

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Canvas 47

80%

$10.60

Maybelline

Copper 25

78%

$7.66

NYX

Kinetic

76%

$7.00

L'Oréal Paris

True Garnet

72%

$8.25

Milani

True Paprika

72%

$9.91

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Wisteria Ultra

79%

$38.60

Chanel

Sunlight 38

77%

$41.73

Dior

Half Baked

75%

$43.51

Charlotte Tilbury

Quartz HD

71%

$43.35

Charlotte Tilbury

Moss

71%

$37.13

Community Swatches

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Frequently Asked Questions

Where can I buy Tarte Plum Ultra?
You can shop Tarte Plum Ultra from the Tarte Ultimate Shadow line through our affiliate link on POUT. It retails for $23.49.
What are dupes for Tarte Plum Ultra?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum Ultra.
Is Tarte Plum Ultra matte or glossy?
Tarte Plum Ultra has a shimmer finish.