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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tarte

#31215F

Tarte

Rich Ash

Tarte Naked

metallicmid-rangeDark

$26.44

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NYX

Foul Mouth

77%

$7.00

Annabelle

Ultraviolet

75%

$9.99

MAC

Paprika

74%

$24.79

Bobbi Brown

Copper NW9

71%

$34.86

Anastasia Beverly Hills

Forest 40

70%

$16.87

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX

Foul Mouth

77%

$7.00

NYX Professional Makeup

Burgundy 46

68%

$7.21

Revlon

Forest Pro

67%

$11.29

NYX

Ego

66%

$7.50

CoverGirl

Steal

66%

$10.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

168 PRO PURPLE

68%

$25.50

MAC

Matte Royal

67%

$23.00

Fenty Beauty

Violet Fury - Vivid Violet

67%

$22.00

Dior

264 Over Blue

67%

$25.50

Pat McGrath Labs

Purple

65%

$35.39

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Frequently Asked Questions

Where can I buy Tarte Rich Ash?
You can shop Tarte Rich Ash from the Tarte Naked line through our affiliate link on POUT. It retails for $26.44.
What are dupes for Tarte Rich Ash?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Ash.
Is Tarte Rich Ash matte or glossy?
Tarte Rich Ash has a metallic finish.