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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#4E100D

Too Faced

Deep Blue 40

Too Faced Stay Put Eyeliner

mattemid-rangeRed

$23.88

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

e.l.f. Cosmetics

Forest Plus

92%

$3.50

Bobbi Brown

Cool Ivy

92%

$32.14

Urban Decay

Navy 34

92%

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Milani

Whiskey 26

92%

$8.34

Revlon

Perversion WC3

91%

$8.24

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Forest Plus

92%

$3.50

Milani

Whiskey 26

92%

$8.34

Revlon

Perversion WC3

91%

$8.24

Maybelline

Olive Pro

91%

$8.92

Milani

Olive WN5

90%

$9.32

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Deep Oxblood

90%

$36.00

Pat McGrath Labs

Admiral SPF

90%

$35.34

Lancôme

Warm Ivy

90%

$31.45

Dior

Rust Ultra

90%

$32.55

Dior

Sapphire Plus

90%

$37.91

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Frequently Asked Questions

Where can I buy Too Faced Deep Blue 40?
You can shop Too Faced Deep Blue 40 from the Too Faced Stay Put Eyeliner line through our affiliate link on POUT. It retails for $23.88.
What are dupes for Too Faced Deep Blue 40?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Deep Blue 40.
Is Too Faced Deep Blue 40 matte or glossy?
Too Faced Deep Blue 40 has a matte finish.