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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#171028

Too Faced

Deep Ruby

Too Faced Discovery Eye Shadow

mattemid-rangeDark

$27.85

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Make Up For Ever

Eggplant C3

89%

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Charlotte Tilbury

Soft Navy

84%

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Stila

Amethyst WC1

84%

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Stila

Oxblood

84%

$27.17

Lancôme

True Rich Black

84%

$27.01

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

White NC1

83%

$11.85

Milani

Navy Blue 34

81%

$9.14

Essence

Espresso 41

81%

$4.76

e.l.f. Cosmetics

Sapphire

81%

$5.03

L'Oréal Paris

Very Black HD

80%

$11.33

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Soft Navy

84%

$33.59

Lancôme

True Rich Black

84%

$27.01

Pat McGrath Labs

True Black CW9

83%

$31.57

Pat McGrath Labs

Ash Plus

83%

$34.07

Hourglass

Dark Black

80%

$29.66

Community Swatches

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Frequently Asked Questions

Where can I buy Too Faced Deep Ruby?
You can shop Too Faced Deep Ruby from the Too Faced Discovery Eye Shadow line through our affiliate link on POUT. It retails for $27.85.
What are dupes for Too Faced Deep Ruby?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Deep Ruby.
Is Too Faced Deep Ruby matte or glossy?
Too Faced Deep Ruby has a matte finish.