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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#402800

Too Faced

Deep Soft Ivory

Too Faced Liquid Touch Weightless

dewymid-rangeDark

$36.63

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

bareMinerals

Cool Beige C8

92%

$33.50

Charlotte Tilbury

Bone

88%

$47.67

Maybelline

Raven

86%

$11.31

MAC

Eggplant 12

86%

$23.03

L'Oréal Paris

Dark Black C3

86%

$13.91

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Raven

86%

$11.31

L'Oréal Paris

Dark Black C3

86%

$13.91

Milani

Deep Purple Pro

85%

$7.30

e.l.f. Cosmetics

Alabaster

85%

$6.19

Milani

Black Brown NC4

85%

$7.42

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Bone

88%

$47.67

Hourglass

Jet Black N1

84%

$33.75

Charlotte Tilbury

Garnet 20

84%

$32.46

Pat McGrath Labs

Wheat CN3

84%

$58.84

La Mer

Ecru C5

83%

$112.95

Community Swatches

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Frequently Asked Questions

Where can I buy Too Faced Deep Soft Ivory?
You can shop Too Faced Deep Soft Ivory from the Too Faced Liquid Touch Weightless line through our affiliate link on POUT. It retails for $36.63.
What are dupes for Too Faced Deep Soft Ivory?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Deep Soft Ivory.
Is Too Faced Deep Soft Ivory matte or glossy?
Too Faced Deep Soft Ivory has a dewy finish.