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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#73788A

Too Faced

Indigo

Too Faced Mothership

mattemid-rangeNude

$25.39

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Tom Ford

Warm Taupe WC2

82%

$67.67

Dior

Aurora 32

81%

$42.38

Laura Mercier

Slate W7

81%

$27.34

Charlotte Tilbury

Steel WC9

81%

$38.88

Anastasia Beverly Hills

Dark Chocolate HD

80%

$21.32

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Honey C1

76%

$7.95

Milani

Indigo 35

75%

$9.07

Milani

Ice W1

74%

$7.12

NYX Professional Makeup

Sparkle W4

71%

$6.28

NYX Professional Makeup

Cool Taupe

66%

$7.97

Luxury Upgrades

Closest luxury matches for a premium experience.

Tom Ford

Warm Taupe WC2

82%

$67.67

Dior

Aurora 32

81%

$42.38

Charlotte Tilbury

Steel WC9

81%

$38.88

Chanel

Moss 22

77%

$42.10

Dior

Half Baked

76%

$43.51

Community Swatches

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Frequently Asked Questions

Where can I buy Too Faced Indigo?
You can shop Too Faced Indigo from the Too Faced Mothership line through our affiliate link on POUT. It retails for $25.39.
What are dupes for Too Faced Indigo?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Indigo.
Is Too Faced Indigo matte or glossy?
Too Faced Indigo has a matte finish.