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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#9F7B89

Too Faced

Mauve 40

Too Faced Crayon Lèvres

mattemid-rangeNude

$22.13

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

L'Oréal Paris

Burgundy N7

92%

$11.53

NYX Professional Makeup

Mulberry WC9

90%

$6.72

Fenty Beauty

Light Pink

87%

$21.69

e.l.f. Cosmetics

Red N6

87%

$4.54

ColourPop

Light Whirl

87%

$7.10

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Burgundy N7

92%

$11.53

NYX Professional Makeup

Mulberry WC9

90%

$6.72

e.l.f. Cosmetics

Red N6

87%

$4.54

Revlon

Deep Berry

84%

$9.89

Revlon

Pillow Talk N9

83%

$7.95

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Bubblegum 35

82%

$29.03

Pat McGrath Labs

Rich Ozone

82%

$31.31

Dior

Nude HD

81%

$35.19

Charlotte Tilbury

Soft Rose SPF

80%

$24.91

Pat McGrath Labs

Deep Cranberry

78%

$31.17

Community Swatches

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Frequently Asked Questions

Where can I buy Too Faced Mauve 40?
You can shop Too Faced Mauve 40 from the Too Faced Crayon Lèvres line through our affiliate link on POUT. It retails for $22.13.
What are dupes for Too Faced Mauve 40?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Mauve 40.
Is Too Faced Mauve 40 matte or glossy?
Too Faced Mauve 40 has a matte finish.