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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#881930

Too Faced

Plum 40

Too Faced Color Sensational Shaping

satinmid-rangeRed

$23.43

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

Toffee NC5

100%

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Pat McGrath Labs

Half-Red WC4

95%

$29.03

MAC

Iconic Nude SPF

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Dior

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95%

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Bobbi Brown

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93%

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Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX Professional Makeup

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Milani

Warm True Red

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Milani

Caramel 21

87%

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Milani

Hot Pink

86%

$5.47

L'Oréal Paris

Ruby Woo 35

85%

$11.17

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Toffee NC5

100%

$23.37

Dior

Rich Deep Berry

95%

$34.98

Pat McGrath Labs

Half-Red WC4

95%

$29.03

Lancôme

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93%

$25.76

Dior

Scarlet C5

92%

$32.94

Community Swatches

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Frequently Asked Questions

Where can I buy Too Faced Plum 40?
You can shop Too Faced Plum 40 from the Too Faced Color Sensational Shaping line through our affiliate link on POUT. It retails for $23.43.
What are dupes for Too Faced Plum 40?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum 40.
Is Too Faced Plum 40 matte or glossy?
Too Faced Plum 40 has a satin finish.