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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#181815

Too Faced

Rich Black 17

Too Faced Voluminous

satinmid-rangeDark

$25.86

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Hourglass

Jet Black 11

100%

$33.21

Too Faced

Warm Brown 16

93%

$27.75

NYX Professional Makeup

Intense Black 31

93%

$11.18

Tom Ford

Cobalt 45

93%

$42.17

Fenty Beauty

Soft Noir

93%

$25.66

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Rich Washable Black

93%

$10.27

CoverGirl

Deep Deep Purple

93%

$8.11

NYX Professional Makeup

Intense Black 31

93%

$11.18

Maybelline

Warm Brown N8

93%

$11.34

NYX Professional Makeup

Deep Green 31

90%

$9.86

Luxury Upgrades

Closest luxury matches for a premium experience.

Hourglass

Jet Black 11

100%

$33.21

Tom Ford

Cobalt 45

93%

$42.17

Hourglass

Espresso NW8

93%

$32.61

Lancôme

Black Noir

90%

$25.79

Dior

Deep Midnight

90%

$33.32

Community Swatches

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Frequently Asked Questions

Where can I buy Too Faced Rich Black 17?
You can shop Too Faced Rich Black 17 from the Too Faced Voluminous line through our affiliate link on POUT. It retails for $25.86.
What are dupes for Too Faced Rich Black 17?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Black 17.
Is Too Faced Rich Black 17 matte or glossy?
Too Faced Rich Black 17 has a satin finish.