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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Too Faced

#121312

Too Faced

Soft Chocolate

Too Faced Caution Extreme Lash

satinmid-rangeDark

$28.59

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

L'Oréal Paris

Navy Blue 10

100%

$10.51

Too Faced

Black Noir

100%

$25.49

Lancôme

Rich Plum

100%

$26.54

Fenty Beauty

Cool Waterproof Black

100%

$25.85

Essence

Brown Black Plus

100%

$5.44

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Navy Blue 10

100%

$10.51

Essence

Brown Black Plus

100%

$5.44

Milani

Black Noir W7

93%

$9.85

NYX Professional Makeup

True Very Black

93%

$8.90

NYX Professional Makeup

Brown Black HD

93%

$11.78

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Rich Plum

100%

$26.54

Charlotte Tilbury

Brown C6

100%

$30.70

Dior

Tubing Black 36

93%

$31.66

Charlotte Tilbury

True Forest

93%

$30.87

Pat McGrath Labs

Eggplant HD

93%

$28.89

Community Swatches

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Frequently Asked Questions

Where can I buy Too Faced Soft Chocolate?
You can shop Too Faced Soft Chocolate from the Too Faced Caution Extreme Lash line through our affiliate link on POUT. It retails for $28.59.
What are dupes for Too Faced Soft Chocolate?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Soft Chocolate.
Is Too Faced Soft Chocolate matte or glossy?
Too Faced Soft Chocolate has a satin finish.