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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#B2768D

Tower 28

Berry Plus

Tower 28 Benetint

dewyindieMauve

$20.43

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

Soar 26

90%

$24.43

Make Up For Ever

Deep Apricot

89%

$21.12

L'Oréal Paris

Blush Pro

88%

$9.47

ColourPop

Plum 38

87%

$8.29

Bobbi Brown

Rich Joy

87%

$35.48

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Blush Pro

88%

$9.47

Milani

Dusty Rose WN7

87%

$7.98

NYX Professional Makeup

Ginger N4

85%

$7.84

NYX Professional Makeup

Ballet

84%

$5.77

Maybelline

Pink NW9

84%

$9.32

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Soar 26

90%

$24.43

Pat McGrath Labs

Warm Dark Chocolate

85%

$31.72

Pat McGrath Labs

Earth

84%

$30.91

Dior

Raisin C3

84%

$34.47

Lancôme

Bronze

83%

$25.82

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 Berry Plus?
You can shop Tower 28 Berry Plus from the Tower 28 Benetint line through our affiliate link on POUT. It retails for $20.43.
What are dupes for Tower 28 Berry Plus?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Berry Plus.
Is Tower 28 Berry Plus matte or glossy?
Tower 28 Berry Plus has a dewy finish.