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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#CE9EAF

Tower 28

First Love

Tower 28 Blush Color Infusion

matteindieMauve

$19.64

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Chanel

Soft Love

85%

$50.61

Urban Decay

Sunset HD

84%

$30.93

Anastasia Beverly Hills

Sapphire

83%

$15.92

Hourglass

Sin W9

82%

$40.29

Charlotte Tilbury

Prism

82%

$46.57

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Burt's Bees

Guava

81%

$10.00

Maybelline

Love CW6

79%

$10.38

CoverGirl

Romance Mauve

79%

$10.00

L'Oréal Paris

Petal

77%

$11.56

Flower Beauty

Warm Peach

77%

$9.80

Luxury Upgrades

Closest luxury matches for a premium experience.

Chanel

Soft Love

85%

$50.61

Hourglass

Sin W9

82%

$40.29

Charlotte Tilbury

Prism

82%

$46.57

Dior

Mauve 36

77%

$33.43

Hourglass

Amour Ultra

77%

$45.70

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 First Love?
You can shop Tower 28 First Love from the Tower 28 Blush Color Infusion line through our affiliate link on POUT. It retails for $19.64.
What are dupes for Tower 28 First Love?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to First Love.
Is Tower 28 First Love matte or glossy?
Tower 28 First Love has a matte finish.