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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#C1695B

Tower 28

First Love 50

Tower 28 Super Shock Cheek

dewyindieRed

$21.66

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

e.l.f.

Cheeky

93%

$4.99

MAC

Joy 50

91%

$30.93

Bobbi Brown

Sandwash Pink

90%

$34.00

Milani

Charcoal CW9

90%

$8.98

Bobbi Brown

Pewter 36

89%

$28.71

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f.

Cheeky

93%

$4.99

Milani

Charcoal CW9

90%

$8.98

Milani

Plum Pop C5

88%

$11.17

L'Oréal Paris

Cranberry WN1

87%

$13.36

L'Oréal Paris

Deep Muted Rose

87%

$13.34

Luxury Upgrades

Closest luxury matches for a premium experience.

Bobbi Brown

Sandwash Pink

90%

$34.00

Pat McGrath Labs

Joy

87%

$46.48

Hourglass

Warm Dusty Pink

85%

$40.46

Chanel

Libre

85%

$42.00

Laura Mercier

NU PRÉFÉRÉ

85%

$30.00

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 First Love 50?
You can shop Tower 28 First Love 50 from the Tower 28 Super Shock Cheek line through our affiliate link on POUT. It retails for $21.66.
What are dupes for Tower 28 First Love 50?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to First Love 50.
Is Tower 28 First Love 50 matte or glossy?
Tower 28 First Love 50 has a dewy finish.