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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#E398A6

Tower 28

Grace CW7

Tower 28 Cheek Pop

dewyindiePink

$20.22

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Essence

new-d seduction 06

100%

$5.00

L'Oréal Paris

Glow

94%

$11.14

e.l.f. Cosmetics

Wine Ultra

92%

$4.47

Bobbi Brown

Wine WC2

92%

$38.41

ColourPop

Soft Navy

90%

$9.57

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Essence

new-d seduction 06

100%

$5.00

L'Oréal Paris

Glow

94%

$11.14

e.l.f. Cosmetics

Wine Ultra

92%

$4.47

Almay

Pink

90%

$14.49

NYX Professional Makeup

Hot Pink

90%

$6.98

Luxury Upgrades

Closest luxury matches for a premium experience.

Chanel

Berry

90%

$36.97

Pat McGrath Labs

True Jade

89%

$37.28

Pat McGrath Labs

Deep Plum Ultra

88%

$41.48

Charlotte Tilbury

Soft Pink

88%

$41.14

Charlotte Tilbury

Light Fig

88%

$24.30

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 Grace CW7?
You can shop Tower 28 Grace CW7 from the Tower 28 Cheek Pop line through our affiliate link on POUT. It retails for $20.22.
What are dupes for Tower 28 Grace CW7?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Grace CW7.
Is Tower 28 Grace CW7 matte or glossy?
Tower 28 Grace CW7 has a dewy finish.