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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#F08E9C

Tower 28

Happy 31

Tower 28 Benetint

dewyindiePink

$21.07

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

ColourPop

Deep Throat 8

93%

$11.59

Dior

266 Delight

93%

$42.00

Bobbi Brown

Cinnamon N9

90%

$25.75

NYX

Whipped Caviar

89%

$10.00

MAC

Ginger Rose

89%

$23.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX

Whipped Caviar

89%

$10.00

Maybelline

Light Strawberry

88%

$8.47

e.l.f. Cosmetics

Ecstasy

87%

$5.29

NYX

Audrey

87%

$10.00

Revlon

True Red WN7

86%

$7.33

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

266 Delight

93%

$42.00

MAC

Ginger Rose

89%

$23.00

Armani Beauty

Peach CN1

88%

$41.92

Hourglass

Rich Deep Plum

87%

$43.89

Dior

Warm Mauve

85%

$32.33

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 Happy 31?
You can shop Tower 28 Happy 31 from the Tower 28 Benetint line through our affiliate link on POUT. It retails for $21.07.
What are dupes for Tower 28 Happy 31?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Happy 31.
Is Tower 28 Happy 31 matte or glossy?
Tower 28 Happy 31 has a dewy finish.