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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#CC8D79

Tower 28

Joy

Tower 28 Super Shock Cheek

dewyindieRed

$20.12

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Milani

Classic Red

100%

$5.94

Pat McGrath Labs

Nutmeg 13

93%

$30.52

Rimmel

Birthday Suit

92%

$8.00

Revlon

Toffee 36

92%

$9.74

Fenty Beauty

Red NW3

92%

$20.16

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Classic Red

100%

$5.94

Rimmel

Birthday Suit

92%

$8.00

Revlon

Toffee 36

92%

$9.74

e.l.f. Cosmetics

Cranberry

91%

$4.61

L'Oréal

652 Stone

89%

$11.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Nutmeg 13

93%

$30.52

Dior

Earth WN8

91%

$33.46

Charlotte Tilbury

Luminous Plus

89%

$41.92

Lancôme

Pillow Talk 38

89%

$25.99

Charlotte Tilbury

Burgundy NW8

89%

$26.56

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 Joy?
You can shop Tower 28 Joy from the Tower 28 Super Shock Cheek line through our affiliate link on POUT. It retails for $20.12.
What are dupes for Tower 28 Joy?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Joy.
Is Tower 28 Joy matte or glossy?
Tower 28 Joy has a dewy finish.