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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#D38CA7

Tower 28

Mocha

Tower 28 Cloud Paint

satinindiePink

$18.39

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Kosas

Cinnamon Rose NW5

91%

$25.48

Milani

Matte Blissful

87%

$6.99

Anastasia Beverly Hills

Onyx Plus

86%

$21.69

Huda Beauty

Bisque 2

86%

$25.14

Pat McGrath Labs

Cranberry WN4

85%

$46.51

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Matte Blissful

87%

$6.99

e.l.f. Cosmetics

Cool Cool Pink

84%

$5.67

Maybelline

Guava 18

84%

$8.85

NYX

Power (LSS629) Blue-Toned Mauve (Cream)

83%

$6.99

Maybelline

Bloom

82%

$10.02

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Cranberry WN4

85%

$46.51

Armani Beauty

Bliss HD

83%

$46.66

Hourglass

Harmony

82%

$40.41

Charlotte Tilbury

Plum Pop NC2

81%

$43.25

Pat McGrath Labs

Love WC9

81%

$39.90

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 Mocha?
You can shop Tower 28 Mocha from the Tower 28 Cloud Paint line through our affiliate link on POUT. It retails for $18.39.
What are dupes for Tower 28 Mocha?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Mocha.
Is Tower 28 Mocha matte or glossy?
Tower 28 Mocha has a satin finish.