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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#9C4669

Tower 28

Mocha 23

Tower 28 Super Shock Cheek

matteindieBerry

$19.58

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NARS

Plum Pop

100%

$32.82

Chanel

Glow Ultra

100%

$46.38

Tarte

Muted Rose

95%

$33.76

MAC

Rosy Pop NC8

93%

$31.38

Charlotte Tilbury

Warm Deep Plum

92%

$42.47

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Soft Pink 33

91%

$9.95

Flower Beauty

Justify My Love

89%

$10.28

Maybelline

Medium Luminous

88%

$11.70

Revlon

Premier Plum

86%

$14.49

L'Oréal Paris

Warm Peach

85%

$13.71

Luxury Upgrades

Closest luxury matches for a premium experience.

Chanel

Glow Ultra

100%

$46.38

Charlotte Tilbury

Warm Deep Plum

92%

$42.47

Charlotte Tilbury

Coral WN9

90%

$43.70

Pat McGrath Labs

Light Raizin

89%

$46.34

Armani Beauty

Pillow Talk

89%

$46.39

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 Mocha 23?
You can shop Tower 28 Mocha 23 from the Tower 28 Super Shock Cheek line through our affiliate link on POUT. It retails for $19.58.
What are dupes for Tower 28 Mocha 23?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Mocha 23.
Is Tower 28 Mocha 23 matte or glossy?
Tower 28 Mocha 23 has a matte finish.