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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Tower 28

#C07980

Tower 28

Soft Plum

Tower 28 Neo Blush

shimmerindiePink

$19.87

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Laura Mercier

Rich Walk of No Shame

94%

$35.13

L'Oréal Paris

Joy

90%

$10.10

Maybelline

Nude Flush

90%

$12.99

Fenty Beauty

Deep Plum

90%

$25.78

Chanel

Plum Pop 47

89%

$51.09

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Joy

90%

$10.10

Maybelline

Nude Flush

90%

$12.99

Flower Beauty

Happy Ultra

89%

$11.41

NYX Professional Makeup

Cool Happy

87%

$7.79

NYX

Cheeky

87%

$8.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Chanel

Plum Pop 47

89%

$51.09

Dior

Baby Love 9

89%

$48.43

Chanel

Rich Grace

88%

$45.92

MAC

Please Me

85%

$23.00

Clinique

New Clover

84%

$23.00

Community Swatches

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Frequently Asked Questions

Where can I buy Tower 28 Soft Plum?
You can shop Tower 28 Soft Plum from the Tower 28 Neo Blush line through our affiliate link on POUT. It retails for $19.87.
What are dupes for Tower 28 Soft Plum?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Soft Plum.
Is Tower 28 Soft Plum matte or glossy?
Tower 28 Soft Plum has a shimmer finish.