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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#38123D

Urban Decay

Amethyst Plus

Urban Decay Stylo Yeux Waterproof

satinmid-rangePlum

$23.43

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Gold Ultra

93%

$6.70

NYX Professional Makeup

Cool Emerald

93%

$5.51

Charlotte Tilbury

Emerald 40

93%

$29.45

Pat McGrath Labs

Dark Brown

87%

$34.76

Rare Beauty

Whiskey C5

87%

$21.10

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Gold Ultra

93%

$6.70

NYX Professional Makeup

Cool Emerald

93%

$5.51

Maybelline

Warm Wine

87%

$7.49

L'Oréal Paris

Hunter 36

87%

$11.99

L'Oréal Paris

Deep Gray

86%

$10.34

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Emerald 40

93%

$29.45

Pat McGrath Labs

Dark Brown

87%

$34.76

Charlotte Tilbury

Crimson 30

87%

$27.16

Tom Ford

Navy W5

86%

$39.55

Lancôme

Champagne 3

86%

$30.67

Community Swatches

Real photos from POUT community members.

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Frequently Asked Questions

Where can I buy Urban Decay Amethyst Plus?
You can shop Urban Decay Amethyst Plus from the Urban Decay Stylo Yeux Waterproof line through our affiliate link on POUT. It retails for $23.43.
What are dupes for Urban Decay Amethyst Plus?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Amethyst Plus.
Is Urban Decay Amethyst Plus matte or glossy?
Urban Decay Amethyst Plus has a satin finish.