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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#939EB0

Urban Decay

Ash 28

Urban Decay Better Than Sex Shadow

mattemid-rangeNude

$24.08

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Charlotte Tilbury

Truffle CW6

85%

$45.97

Pat McGrath Labs

Navy HD

84%

$29.55

Laura Mercier

Cool Champagne

83%

$31.82

Chanel

Dark Chocolate WC2

83%

$39.12

Fenty Beauty

Shimmer

82%

$24.52

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Amber 29

75%

$7.19

Maybelline

Lilac 35

75%

$8.18

Maybelline

Champagne 36

73%

$10.46

NYX

Crystal Vault

67%

$11.00

NYX

Magnetic

61%

$7.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Truffle CW6

85%

$45.97

Pat McGrath Labs

Navy HD

84%

$29.55

Chanel

Dark Chocolate WC2

83%

$39.12

Natasha Denona

Cobalt

78%

$40.33

Chanel

Fawn CW2

76%

$39.65

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Ash 28?
You can shop Urban Decay Ash 28 from the Urban Decay Better Than Sex Shadow line through our affiliate link on POUT. It retails for $24.08.
What are dupes for Urban Decay Ash 28?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ash 28.
Is Urban Decay Ash 28 matte or glossy?
Urban Decay Ash 28 has a matte finish.