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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#9D5E99

Urban Decay

Ash CW5

Urban Decay Everyday Smoky

shimmermid-rangeMauve

$30.24

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Too Faced

Aurora WC7

88%

$27.33

Milani

Dusty Rose CW6

88%

$7.03

Morphe

Terracotta 34

88%

$8.85

Huda Beauty

Honey W2

85%

$24.52

Morphe

Soft Rose Gold

83%

$5.45

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Dusty Rose CW6

88%

$7.03

Milani

Merlot 15

83%

$6.79

e.l.f. Cosmetics

Paprika

79%

$6.32

Maybelline

Mahogany 23

77%

$8.33

Milani

Ash 11

76%

$9.53

Luxury Upgrades

Closest luxury matches for a premium experience.

Tom Ford

Mahogany Pro

81%

$61.35

Charlotte Tilbury

Obsidian Ultra

80%

$42.35

Tom Ford

Camel 31

78%

$53.43

Tom Ford

Frost Ultra

77%

$59.46

Pat McGrath Labs

Prism

75%

$33.26

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Ash CW5?
You can shop Urban Decay Ash CW5 from the Urban Decay Everyday Smoky line through our affiliate link on POUT. It retails for $30.24.
What are dupes for Urban Decay Ash CW5?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ash CW5.
Is Urban Decay Ash CW5 matte or glossy?
Urban Decay Ash CW5 has a shimmer finish.