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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#3A2813

Urban Decay

Black 37

Urban Decay Roller Lash

satinmid-rangeCoral

$25.10

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Milani

Mocha W2

100%

$7.19

Charlotte Tilbury

Soft Black

93%

$31.48

NYX Professional Makeup

Rich Brown

93%

$11.98

Dior

Black 45

92%

$30.41

Lancôme

Carbon Black

92%

$27.34

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Mocha W2

100%

$7.19

NYX Professional Makeup

Rich Brown

93%

$11.98

CoverGirl

Onyx SPF

90%

$9.77

Revlon

Rich Brown 46

88%

$10.94

L'Oréal Paris

Tubing Black 19

88%

$10.61

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Soft Black

93%

$31.48

Dior

Black 45

92%

$30.41

Lancôme

Carbon Black

92%

$27.34

Charlotte Tilbury

Waterproof Black

90%

$30.86

Pat McGrath Labs

Ultra Black 26

88%

$30.63

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Black 37?
You can shop Urban Decay Black 37 from the Urban Decay Roller Lash line through our affiliate link on POUT. It retails for $25.10.
What are dupes for Urban Decay Black 37?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Black 37.
Is Urban Decay Black 37 matte or glossy?
Urban Decay Black 37 has a satin finish.