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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#1C0B1E

Urban Decay

Brown Black 40

Urban Decay Lash Princess

glossymid-rangeDark

$24.84

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Clinique

Deep Black Brown

100%

$20.86

Milani

Eggplant 28

93%

$8.83

Rare Beauty

Teal W2

92%

$22.10

e.l.f. Cosmetics

Waterproof Brown

91%

$5.11

MAC

Onyx 19

91%

$20.99

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Eggplant 28

93%

$8.83

e.l.f. Cosmetics

Waterproof Brown

91%

$5.11

Revlon

Waterproof Black 13

90%

$10.38

Essence

Warm Cocoa

89%

$4.65

Essence

Soft Mocha

89%

$5.62

Luxury Upgrades

Closest luxury matches for a premium experience.

Hourglass

Navy Blue

90%

$30.64

Hourglass

Midnight Black 29

89%

$32.62

Pat McGrath Labs

Washable Black CN3

89%

$28.18

Hourglass

Midnight Blue WC5

87%

$31.74

Lancôme

Plum WC1

87%

$29.74

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Brown Black 40?
You can shop Urban Decay Brown Black 40 from the Urban Decay Lash Princess line through our affiliate link on POUT. It retails for $24.84.
What are dupes for Urban Decay Brown Black 40?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Brown Black 40.
Is Urban Decay Brown Black 40 matte or glossy?
Urban Decay Brown Black 40 has a glossy finish.