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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#D4282C

Urban Decay

Bubblegum W4

Urban Decay Velvet Lip Liner

mattemid-rangeRed

$23.52

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

L'Oréal

Rouge Gold

100%

$11.00

NYX Professional Makeup

Wine 35

93%

$5.53

Urban Decay

Soar

92%

$20.51

Bobbi Brown

Oak

92%

$27.62

ColourPop

Sienna Pro

92%

$7.17

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal

Rouge Gold

100%

$11.00

NYX Professional Makeup

Wine 35

93%

$5.53

NYX Professional Makeup

Ballet CW8

91%

$4.41

NYX Professional Makeup

Deep Berry WN9

90%

$4.94

Revlon

HD Poppy

89%

$10.99

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Earth W1

92%

$30.58

Chanel

Coromandel

90%

$42.00

Lancôme

Light Sienna

89%

$27.35

Charlotte Tilbury

True Ozone

89%

$23.93

Dior

Apricot 36

89%

$34.53

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Bubblegum W4?
You can shop Urban Decay Bubblegum W4 from the Urban Decay Velvet Lip Liner line through our affiliate link on POUT. It retails for $23.52.
What are dupes for Urban Decay Bubblegum W4?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Bubblegum W4.
Is Urban Decay Bubblegum W4 matte or glossy?
Urban Decay Bubblegum W4 has a matte finish.