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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#0A0B09

Urban Decay

Chocolate NW1

Urban Decay FetishEyes

glossymid-rangeDark

$22.36

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Dior

Tubing Black

100%

$30.47

Chanel

Brown Black

100%

$35.80

Essence

Deep Blue

100%

$5.68

Rare Beauty

Ivy NW9

100%

$19.63

Physicians Formula

Ultra Black (7365C)

100%

$14.79

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Black Brown 2

100%

$11.17

NYX Professional Makeup

Black NW6

100%

$10.86

Maybelline

Warm Deep Brown

100%

$13.03

Essence

Deep Blue

100%

$5.68

Physicians Formula

Ultra Black (7365C)

100%

$14.79

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Light Very Black

100%

$31.63

Hourglass

Rich Very Black

100%

$31.04

Dior

Tubing Black

100%

$30.47

Chanel

Brown Black

100%

$35.80

Lancôme

Deep Black

100%

$25.10

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Chocolate NW1?
You can shop Urban Decay Chocolate NW1 from the Urban Decay FetishEyes line through our affiliate link on POUT. It retails for $22.36.
What are dupes for Urban Decay Chocolate NW1?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Chocolate NW1.
Is Urban Decay Chocolate NW1 matte or glossy?
Urban Decay Chocolate NW1 has a glossy finish.