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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#1D4B29

Urban Decay

Chocolate Ultra

Urban Decay Stay All Day Liner

satinmid-rangeDark

$26.77

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

ColourPop

Navy WN7

100%

$8.95

Bobbi Brown

Obsidian

91%

$33.77

Fenty Beauty

Onyx Pro

90%

$23.18

ColourPop

Forest 19

90%

$7.60

Pat McGrath Labs

Deep Green 27

90%

$29.85

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Oxblood 17

88%

$4.87

e.l.f. Cosmetics

Brown WC1

87%

$3.64

Maybelline

Green CW3

86%

$11.39

Milani

Pewter C7

86%

$8.63

NYX Professional Makeup

Soft Crimson

86%

$8.01

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Deep Green 27

90%

$29.85

Pat McGrath Labs

Crimson Plus

90%

$31.53

Pat McGrath Labs

True Midnight

90%

$31.93

Tom Ford

Charcoal 38

87%

$45.11

Chanel

Soft Deep Purple

87%

$39.75

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Chocolate Ultra?
You can shop Urban Decay Chocolate Ultra from the Urban Decay Stay All Day Liner line through our affiliate link on POUT. It retails for $26.77.
What are dupes for Urban Decay Chocolate Ultra?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Chocolate Ultra.
Is Urban Decay Chocolate Ultra matte or glossy?
Urban Decay Chocolate Ultra has a satin finish.