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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#351B37

Urban Decay

Cocoa 26

Urban Decay Stay Put Eyeliner

mattemid-rangePlum

$24.37

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

e.l.f. Cosmetics

Rust WC8

100%

$5.57

Rare Beauty

Plum 42

100%

$21.53

e.l.f. Cosmetics

Fog

92%

$5.25

Tarte

Dove

91%

$25.01

Dior

Pewter W6

90%

$35.71

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Rust WC8

100%

$5.57

e.l.f. Cosmetics

Fog

92%

$5.25

Maybelline

Bone 18

88%

$7.78

e.l.f. Cosmetics

Crimson Ultra

87%

$3.15

Milani

Ivory SPF

86%

$8.81

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Pewter W6

90%

$35.71

Tom Ford

Violet Pro

90%

$42.75

Pat McGrath Labs

Emerald C6

87%

$31.57

Pat McGrath Labs

Deep Green

87%

$28.37

Chanel

Medium Gray

86%

$33.27

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Cocoa 26?
You can shop Urban Decay Cocoa 26 from the Urban Decay Stay Put Eyeliner line through our affiliate link on POUT. It retails for $24.37.
What are dupes for Urban Decay Cocoa 26?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Cocoa 26.
Is Urban Decay Cocoa 26 matte or glossy?
Urban Decay Cocoa 26 has a matte finish.