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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#100C0A

Urban Decay

Cocoa 28

Urban Decay Damn Girl!

glossymid-rangeDark

$23.53

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Benefit Cosmetics

Onyx SPF

100%

$24.35

Dior

Deep Noir

100%

$31.27

CoverGirl

True Black CN3

100%

$10.57

NYX Professional Makeup

Cool Very Black

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Chanel

Toffee 49

100%

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Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Essence

Toffee 21

100%

$5.37

e.l.f. Cosmetics

Waterproof Brown 5

100%

$5.56

CoverGirl

True Black CN3

100%

$10.57

NYX Professional Makeup

Deep Purple CW9

100%

$10.50

NYX Professional Makeup

Cool Very Black

100%

$8.17

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Deep Noir

100%

$31.27

Chanel

Toffee 49

100%

$35.61

Clinique

Really Black

93%

$17.50

Pat McGrath Labs

Plum 7

93%

$28.67

Lancôme

Green NW8

90%

$28.75

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Cocoa 28?
You can shop Urban Decay Cocoa 28 from the Urban Decay Damn Girl! line through our affiliate link on POUT. It retails for $23.53.
What are dupes for Urban Decay Cocoa 28?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Cocoa 28.
Is Urban Decay Cocoa 28 matte or glossy?
Urban Decay Cocoa 28 has a glossy finish.