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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#B5313A

Urban Decay

CRUEL

Metallized Vice Lipstick

satinmid-rangeRed

$25.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

L'Oréal

Cinnamon Toast

95%

$10.99

Coastal Classic Creation

Sun Dial

90%

$22.00

Fenty Beauty

Dragon Mami - Tropical Papaya

89%

$22.00

H&m

Ultimate Red

88%

$22.00

Sephora Collection

04 Empowered dark red

88%

$14.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal

Cinnamon Toast

95%

$10.99

e.l.f.

Rich Red

84%

$7.00

L'Oréal

375 Deep Raspberry

81%

$11.00

Maybelline

Partner in Crimson

80%

$11.99

Max Factor

Bewitching Coral

80%

$12.00

Luxury Upgrades

Closest luxury matches for a premium experience.

Fenty Beauty

Dragon Mami - Tropical Papaya

89%

$22.00

Givenchy

N°302-Rouge Atelier

87%

$39.00

Guerlain

344 Sexy Coral

86%

$40.00

Lancôme

186 Idole

83%

$34.00

Clinique

Fireball Pop

83%

$24.00

Community Swatches

Real photos from POUT community members.

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Frequently Asked Questions

Where can I buy Urban Decay CRUEL?
You can shop Urban Decay CRUEL from the Metallized Vice Lipstick line through our affiliate link on POUT. It retails for $25.00.
What are dupes for Urban Decay CRUEL?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to CRUEL.
Is Urban Decay CRUEL matte or glossy?
Urban Decay CRUEL has a satin finish.