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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#440702

Urban Decay

Dawn

Urban Decay Born This Way

dewymid-rangeDark

$38.87

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NYX Professional Makeup

Brown SPF

100%

$5.60

Too Faced

Light Sand 35

93%

$35.74

Too Faced

Onyx CN7

93%

$20.61

Stila

Brown HD

92%

$26.65

MAC

Slate 33

91%

$21.99

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX Professional Makeup

Brown SPF

100%

$5.60

Revlon

Gunmetal

90%

$8.75

L'Oréal Paris

Olive CW2

89%

$10.22

CoverGirl

Tan WN9

88%

$11.63

Revlon

Green NW6

86%

$8.48

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Raven 38

90%

$31.71

Estée Lauder

Warm Honey NW3

89%

$43.84

Chanel

Copper C9

89%

$36.32

Clinique

Chocolate Chip

86%

$17.50

Lancôme

Rich Cocoa 28

86%

$51.17

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Dawn?
You can shop Urban Decay Dawn from the Urban Decay Born This Way line through our affiliate link on POUT. It retails for $38.87.
What are dupes for Urban Decay Dawn?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Dawn.
Is Urban Decay Dawn matte or glossy?
Urban Decay Dawn has a dewy finish.