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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#3B291D

Urban Decay

Deep Rich Black

Urban Decay Idôle

glossymid-rangeCoral

$26.26

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Clinique

Deep Green SPF

100%

$23.10

Charlotte Tilbury

Midnight Blue 33

90%

$30.65

Bobbi Brown

Dark Espresso N7

89%

$31.88

Maybelline

True Deep Green

89%

$12.68

MAC

Move Your Body

89%

$23.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

True Deep Green

89%

$12.68

NYX

Satin Finish Brown Liner

85%

$6.00

NYX Professional Makeup

Rich Black

83%

$11.57

e.l.f. Cosmetics

Warm Brown NC5

83%

$6.34

L'Oréal Paris

Toffee CN8

82%

$9.80

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Midnight Blue 33

90%

$30.65

MAC

Move Your Body

89%

$23.00

Chanel

Deep Brown 37

86%

$33.71

Hourglass

Deep Blue

85%

$32.68

Dior

True Tubing Black

83%

$30.76

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Deep Rich Black?
You can shop Urban Decay Deep Rich Black from the Urban Decay Idôle line through our affiliate link on POUT. It retails for $26.26.
What are dupes for Urban Decay Deep Rich Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Deep Rich Black.
Is Urban Decay Deep Rich Black matte or glossy?
Urban Decay Deep Rich Black has a glossy finish.