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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#CEA665

Urban Decay

Ecru 27

Urban Decay True Skin Serum

mattemid-rangeCoral

$40.24

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Benefit Cosmetics

Tawny

95%

$30.74

Benefit Cosmetics

Medium Warm Tan

92%

$32.03

Physicians Formula

Sunset 21

91%

$12.43

Milani

Dark 39

91%

$8.52

Hourglass

Soft Tan Plus

91%

$47.18

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Physicians Formula

Sunset 21

91%

$12.43

Milani

Dark 39

91%

$8.52

L'Oréal Paris

Natural Tan

91%

$13.21

L'Oréal Paris

Medium Sun Kissed

91%

$13.95

Milani

Deep Cocoa 32

91%

$11.41

Luxury Upgrades

Closest luxury matches for a premium experience.

Hourglass

Soft Tan Plus

91%

$47.18

Chanel

Rich Bronze 23

91%

$54.08

Estée Lauder

Natural 29

91%

$49.38

Guerlain

Sunkissed NC5

90%

$54.84

Chanel

Light Honey

89%

$65.14

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Ecru 27?
You can shop Urban Decay Ecru 27 from the Urban Decay True Skin Serum line through our affiliate link on POUT. It retails for $40.24.
What are dupes for Urban Decay Ecru 27?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ecru 27.
Is Urban Decay Ecru 27 matte or glossy?
Urban Decay Ecru 27 has a matte finish.