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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#0F1417

Urban Decay

Forest Ultra

Urban Decay Flick Stick

mattemid-rangeDark

$23.11

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Rich Brown W3

100%

$11.92

Tom Ford

Cool Chocolate

100%

$44.84

e.l.f. Cosmetics

True Black WC3

100%

$5.31

Charlotte Tilbury

Deep Brown

100%

$30.35

Essence

Burgundy W5

100%

$4.38

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Rich Brown W3

100%

$11.92

Essence

Burgundy W5

100%

$4.38

e.l.f. Cosmetics

True Black WC3

100%

$5.31

CoverGirl

Rich Brown 46

91%

$11.75

L'Oréal Paris

Medium Dark Black

90%

$13.77

Luxury Upgrades

Closest luxury matches for a premium experience.

Tom Ford

Cool Chocolate

100%

$44.84

Charlotte Tilbury

Deep Brown

100%

$30.35

Lancôme

Cool True Black

100%

$27.03

Pat McGrath Labs

Black Plus

93%

$30.72

Pat McGrath Labs

Midnight Blue N2

91%

$31.23

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Forest Ultra?
You can shop Urban Decay Forest Ultra from the Urban Decay Flick Stick line through our affiliate link on POUT. It retails for $23.11.
What are dupes for Urban Decay Forest Ultra?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Forest Ultra.
Is Urban Decay Forest Ultra matte or glossy?
Urban Decay Forest Ultra has a matte finish.