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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#70262C

Urban Decay

HEAT

Naked Heat

satinmid-rangeRed

$25.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

ColourPop

Infinite Best

90%

$8.00

Clinique

Black Violet

88%

$24.00

Milani

88 Raisin Berry

87%

$9.00

NYX

Biker Babe

87%

$7.50

Max Factor

Mulberry

86%

$12.00

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

ColourPop

Infinite Best

90%

$8.00

Milani

88 Raisin Berry

87%

$9.00

NYX

Biker Babe

87%

$7.50

Max Factor

Mulberry

86%

$12.00

L'Oréal

Zoe's Red

85%

$10.99

Luxury Upgrades

Closest luxury matches for a premium experience.

Clinique

Black Violet

88%

$24.00

Guerlain

024 Red Studs

84%

$40.00

Estée Lauder

Pocket Venus

84%

$34.00

Clinique

12 Secretly

84%

$24.00

Bobbi Brown

Cherry

83%

$34.00

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay HEAT?
You can shop Urban Decay HEAT from the Naked Heat line through our affiliate link on POUT. It retails for $25.00.
What are dupes for Urban Decay HEAT?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to HEAT.
Is Urban Decay HEAT matte or glossy?
Urban Decay HEAT has a satin finish.