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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#32416B

Urban Decay

HEROINE

Comfort Matte Vice Lipstick

mattemid-rangeDark

$25.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Urban Decay

Opal 43

90%

$24.20

Clinique

Massive Midnight

87%

$17.50

Tarte

Light Sienna

87%

$25.28

Bobbi Brown

Black Coffee 36

86%

$35.54

Rare Beauty

True Eggplant

85%

$22.34

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Beauty Blue

83%

$5.99

L'Oréal Paris

Cobalt Ultra

81%

$11.27

NYX

Ex's Tears

81%

$10.00

Milani

Navy Foil

79%

$9.99

L'Oréal Paris

Rich Rose Gold

78%

$13.35

Luxury Upgrades

Closest luxury matches for a premium experience.

Clinique

Massive Midnight

87%

$17.50

Pat McGrath Labs

Soft Crystal

77%

$37.20

Dior

296 Show

77%

$25.00

Natasha Denona

Onyx

77%

$29.92

Charlotte Tilbury

Blanc

74%

$43.28

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay HEROINE?
You can shop Urban Decay HEROINE from the Comfort Matte Vice Lipstick line through our affiliate link on POUT. It retails for $25.00.
What are dupes for Urban Decay HEROINE?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to HEROINE.
Is Urban Decay HEROINE matte or glossy?
Urban Decay HEROINE has a matte finish.