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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#0F2C00

Urban Decay

Ivy HD

Urban Decay Eye Kohl

metallicmid-rangeDark

$22.70

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Pat McGrath Labs

Silver 34

100%

$31.42

Bobbi Brown

Oxblood 25

93%

$33.80

Stila

Plum SPF

93%

$23.55

Chanel

Medium Ivy

93%

$34.18

Revlon

Oxblood

93%

$7.18

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Revlon

Oxblood

93%

$7.18

NYX Professional Makeup

Soft Jade

91%

$5.47

Maybelline

Noir Ultra

90%

$11.54

L'Oréal Paris

Rust W4

89%

$10.13

Milani

Violet Ultra

89%

$6.41

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Silver 34

100%

$31.42

Chanel

Medium Ivy

93%

$34.18

Lancôme

Smoke

89%

$29.78

Pat McGrath Labs

Bone N2

89%

$29.73

Lancôme

Cobalt W4

89%

$29.66

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Ivy HD?
You can shop Urban Decay Ivy HD from the Urban Decay Eye Kohl line through our affiliate link on POUT. It retails for $22.70.
What are dupes for Urban Decay Ivy HD?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Ivy HD.
Is Urban Decay Ivy HD matte or glossy?
Urban Decay Ivy HD has a metallic finish.