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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#540C09

Urban Decay

Mulberry 39

Urban Decay Fluidline

satinmid-rangeRed

$24.19

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Stila

Raven WN2

94%

$27.94

L'Oréal Paris

Cool Aubergine

93%

$12.26

Milani

Grape

92%

$7.16

Pat McGrath Labs

Black

92%

$28.43

L'Oréal Paris

Eggplant W6

92%

$8.17

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Cool Aubergine

93%

$12.26

L'Oréal Paris

Eggplant W6

92%

$8.17

Milani

Grape

92%

$7.16

e.l.f. Cosmetics

Merlot NW2

91%

$4.43

Milani

Noir

90%

$6.73

Luxury Upgrades

Closest luxury matches for a premium experience.

Tom Ford

Eggplant WC8

92%

$41.54

Pat McGrath Labs

Black

92%

$28.43

Lancôme

True Smoke

91%

$28.20

Chanel

Olive 35

91%

$38.97

Lancôme

Espresso Plus

90%

$28.44

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Mulberry 39?
You can shop Urban Decay Mulberry 39 from the Urban Decay Fluidline line through our affiliate link on POUT. It retails for $24.19.
What are dupes for Urban Decay Mulberry 39?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Mulberry 39.
Is Urban Decay Mulberry 39 matte or glossy?
Urban Decay Mulberry 39 has a satin finish.