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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#C49735

Urban Decay

Natural

Urban Decay Born This Way

dewymid-rangeCoral

$41.56

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Kosas

Warm Beige

96%

$39.03

Maybelline

Latte

93%

$9.82

Benefit Cosmetics

Cool Sunset

93%

$32.76

Rare Beauty

Cool Cinnamon

92%

$33.09

Huda Beauty

Charcoal C4

92%

$28.43

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Latte

93%

$9.82

e.l.f. Cosmetics

Light Beige

88%

$8.35

CoverGirl

Cool Beige

87%

$8.71

Milani

Tan

87%

$10.04

e.l.f. Cosmetics

Deep Cocoa

87%

$9.65

Luxury Upgrades

Closest luxury matches for a premium experience.

Tom Ford

Natural Ivory

91%

$86.22

Dior

Medium Amber

88%

$59.15

Natasha Denona

Sunlight

88%

$27.54

Lancôme

Nutmeg

87%

$51.47

La Mer

Medium Buff

87%

$116.78

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Natural?
You can shop Urban Decay Natural from the Urban Decay Born This Way line through our affiliate link on POUT. It retails for $41.56.
What are dupes for Urban Decay Natural?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Natural.
Is Urban Decay Natural matte or glossy?
Urban Decay Natural has a dewy finish.