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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#100F16

Urban Decay

Plum 1

Urban Decay Perfect Strokes

mattemid-rangeDark

$24.01

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Maybelline

Tubing Black 18

100%

$8.39

NARS

Warm Brown

100%

$28.22

ColourPop

Purple 11

100%

$8.14

Benefit Cosmetics

Ultra Black CW5

93%

$24.42

Urban Decay

Very Black Ultra

93%

$25.36

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Maybelline

Tubing Black 18

100%

$8.39

Maybelline

Deep Purple 14

93%

$10.24

NYX Professional Makeup

True Chocolate

91%

$8.38

NYX Professional Makeup

Soft Chocolate

90%

$11.76

L'Oréal Paris

Purple WC8

89%

$9.18

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Warm Forest

93%

$26.13

Chanel

Dark Espresso N8

93%

$37.81

Hourglass

Deep Brown

93%

$30.65

Lancôme

Deep Black 49

91%

$29.82

Pat McGrath Labs

Plum 21

90%

$28.41

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Plum 1?
You can shop Urban Decay Plum 1 from the Urban Decay Perfect Strokes line through our affiliate link on POUT. It retails for $24.01.
What are dupes for Urban Decay Plum 1?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Plum 1.
Is Urban Decay Plum 1 matte or glossy?
Urban Decay Plum 1 has a matte finish.