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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#191F1E

Urban Decay

Purple HD

Urban Decay Roller Lash

glossymid-rangeDark

$23.94

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Dior

Snow Plus

100%

$35.86

Tom Ford

Onyx 5

100%

$44.34

Charlotte Tilbury

Cocoa NW2

92%

$30.47

Rare Beauty

Moss

92%

$19.95

Tom Ford

Sapphire 24

90%

$47.98

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Essence

Deep Espresso

90%

$5.85

L'Oréal Paris

Deep Green 10

85%

$10.31

NYX Professional Makeup

Warm Deep Sea

84%

$7.61

Essence

Navy Blue

84%

$5.99

e.l.f. Cosmetics

Light Deep Green

83%

$5.53

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Snow Plus

100%

$35.86

Tom Ford

Onyx 5

100%

$44.34

Charlotte Tilbury

Cocoa NW2

92%

$30.47

Tom Ford

Sapphire 24

90%

$47.98

Charlotte Tilbury

Black

88%

$29.68

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Purple HD?
You can shop Urban Decay Purple HD from the Urban Decay Roller Lash line through our affiliate link on POUT. It retails for $23.94.
What are dupes for Urban Decay Purple HD?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Purple HD.
Is Urban Decay Purple HD matte or glossy?
Urban Decay Purple HD has a glossy finish.