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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#BD1713

Urban Decay

Red

Urban Decay Velvet Lip Liner

mattemid-rangeRed

$22.86

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Milani

Berry W1

100%

$6.82

Charlotte Tilbury

Pomegranate

94%

$25.49

L'Oréal Paris

Cranberry

94%

$8.88

Bobbi Brown

Cool Boldly Bare

94%

$24.90

MAC

Rich Bubblegum

94%

$22.21

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

Milani

Berry W1

100%

$6.82

L'Oréal Paris

Cranberry

94%

$8.88

L'Oréal Paris

Mauve

92%

$9.98

Revlon

Fig Ultra

92%

$9.56

Maybelline

Mauve 50

91%

$8.59

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Pomegranate

94%

$25.49

Chanel

Mahogany 31

93%

$33.98

Charlotte Tilbury

Scarlet NC4

92%

$24.84

Dior

Light Spice

92%

$35.55

Dior

999 ULTRA DIOR

92%

$42.00

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Red?
You can shop Urban Decay Red from the Urban Decay Velvet Lip Liner line through our affiliate link on POUT. It retails for $22.86.
What are dupes for Urban Decay Red?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Red.
Is Urban Decay Red matte or glossy?
Urban Decay Red has a matte finish.