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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#BF090F

Urban Decay

Red 20

Urban Decay Artist Color Pencil

mattemid-rangeRed

$21.91

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NARS

Light Berry

100%

$24.66

Charlotte Tilbury

Mahogany

95%

$23.17

Fenty Beauty

Raisin

95%

$21.96

Rare Beauty

Classic Red

95%

$15.06

MAC

Apricot SPF

95%

$20.13

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Scarlet NW1

94%

$3.56

Maybelline

Mauve 50

94%

$8.59

L'Oréal Paris

Ballet CW7

92%

$9.64

Revlon

Fig Ultra

91%

$9.56

L'Oréal Paris

Mauve

91%

$9.98

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Mahogany

95%

$23.17

Charlotte Tilbury

Scarlet NC4

95%

$24.84

Dior

Light Spice

95%

$35.55

Dior

999 ULTRA DIOR

95%

$42.00

Lancôme

Berry 48

91%

$26.07

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Red 20?
You can shop Urban Decay Red 20 from the Urban Decay Artist Color Pencil line through our affiliate link on POUT. It retails for $21.91.
What are dupes for Urban Decay Red 20?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Red 20.
Is Urban Decay Red 20 matte or glossy?
Urban Decay Red 20 has a matte finish.