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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#0A1519

Urban Decay

Rich Jet Black

Urban Decay Tubing Mascara

glossymid-rangeDark

$23.25

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Hourglass

Deep Black Brown

100%

$30.38

e.l.f. Cosmetics

Tubing Black HD

100%

$4.54

Clinique

Deep Navy

100%

$23.54

Lancôme

Deep Black WC4

93%

$26.99

Benefit Cosmetics

Medium True Black

93%

$29.53

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Tubing Black HD

100%

$4.54

CoverGirl

Cool Noir

91%

$10.83

L'Oréal Paris

Rich Black

88%

$13.41

Revlon

Rich Midnight Black

88%

$9.46

Milani

Blackest Black NW4

88%

$9.43

Luxury Upgrades

Closest luxury matches for a premium experience.

Hourglass

Deep Black Brown

100%

$30.38

Lancôme

Deep Black WC4

93%

$26.99

Dior

Blue Black 21

91%

$32.25

Chanel

Soft Gunmetal

87%

$35.87

Pat McGrath Labs

Emerald Pro

87%

$28.37

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Rich Jet Black?
You can shop Urban Decay Rich Jet Black from the Urban Decay Tubing Mascara line through our affiliate link on POUT. It retails for $23.25.
What are dupes for Urban Decay Rich Jet Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Jet Black.
Is Urban Decay Rich Jet Black matte or glossy?
Urban Decay Rich Jet Black has a glossy finish.