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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#030C06

Urban Decay

Rich Mocha

Urban Decay High Pigment Longwear Eyeliner

metallicmid-rangeDark

$22.98

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Too Faced

Mocha 5

100%

$26.35

e.l.f. Cosmetics

Chocolate Pro

100%

$5.11

Maybelline

Deep Sea 2

100%

$6.02

Pat McGrath Labs

Espresso 27

100%

$30.30

Pat McGrath Labs

Waterproof Black 1

100%

$31.30

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

L'Oréal Paris

Brownish Black 12

100%

$11.16

CoverGirl

Very Black Pro

100%

$10.19

Maybelline

Deep Sea 2

100%

$6.02

e.l.f. Cosmetics

Chocolate Pro

100%

$5.11

Maybelline

Waterproof Black CN5

100%

$11.51

Luxury Upgrades

Closest luxury matches for a premium experience.

Pat McGrath Labs

Forest 46

100%

$30.50

Pat McGrath Labs

Waterproof Black 1

100%

$31.30

Pat McGrath Labs

Espresso 27

100%

$30.30

Lancôme

Washable Black 30

100%

$27.58

Dior

Rich Noir

93%

$29.59

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Rich Mocha?
You can shop Urban Decay Rich Mocha from the Urban Decay High Pigment Longwear Eyeliner line through our affiliate link on POUT. It retails for $22.98.
What are dupes for Urban Decay Rich Mocha?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Mocha.
Is Urban Decay Rich Mocha matte or glossy?
Urban Decay Rich Mocha has a metallic finish.