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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#BE0E0C

Urban Decay

Rich Ruby Woo

Urban Decay Lip Definer

mattemid-rangeRed

$20.54

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Urban Decay

Espresso W2

100%

$23.94

Too Faced

Burgundy Ultra

100%

$23.71

Fenty Beauty

Plum

100%

$20.45

L'Oréal Paris

Earth W8

95%

$9.59

L'Oréal Paris

Auburn

95%

$9.71

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

e.l.f. Cosmetics

Fig 23

95%

$4.79

L'Oréal Paris

Earth W8

95%

$9.59

L'Oréal Paris

Auburn

95%

$9.71

Revlon

Fig Ultra

95%

$9.56

L'Oréal Paris

Mauve

95%

$9.98

Luxury Upgrades

Closest luxury matches for a premium experience.

Dior

Red CN2

95%

$32.92

Dior

999 ULTRA DIOR

94%

$42.00

Charlotte Tilbury

Scarlet NC4

94%

$24.84

Dior

Light Spice

94%

$35.55

Dior

Hot Pink

92%

$34.68

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay Rich Ruby Woo?
You can shop Urban Decay Rich Ruby Woo from the Urban Decay Lip Definer line through our affiliate link on POUT. It retails for $20.54.
What are dupes for Urban Decay Rich Ruby Woo?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to Rich Ruby Woo.
Is Urban Decay Rich Ruby Woo matte or glossy?
Urban Decay Rich Ruby Woo has a matte finish.