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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#500506

Urban Decay

True Black

Urban Decay Flypencil Longwear Pencil

creamymid-rangeRed

$25.94

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

NYX Professional Makeup

Silver HD

94%

$5.76

e.l.f. Cosmetics

Dark Brown NW3

93%

$5.43

Fenty Beauty

Cool Violet

93%

$22.35

Charlotte Tilbury

Cream

93%

$33.14

Pat McGrath Labs

Ash 43

93%

$29.90

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX Professional Makeup

Silver HD

94%

$5.76

e.l.f. Cosmetics

Dark Brown NW3

93%

$5.43

NYX Professional Makeup

Garnet HD

92%

$7.24

Revlon

Violet CN5

92%

$11.04

L'Oréal Paris

Coffee Plus

91%

$13.58

Luxury Upgrades

Closest luxury matches for a premium experience.

Charlotte Tilbury

Cream

93%

$33.14

Pat McGrath Labs

Ash 43

93%

$29.90

Chanel

Jade Plus

91%

$35.72

Dior

Jet Black

91%

$32.66

Pat McGrath Labs

Steel SPF

90%

$32.00

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Black?
You can shop Urban Decay True Black from the Urban Decay Flypencil Longwear Pencil line through our affiliate link on POUT. It retails for $25.94.
What are dupes for Urban Decay True Black?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Black.
Is Urban Decay True Black matte or glossy?
Urban Decay True Black has a creamy finish.