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Color matching uses CIEDE2000 perceptual algorithms. Results may vary based on lighting and camera quality.

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Urban Decay

#071110

Urban Decay

True Black 12

Urban Decay Full Frontal

mattemid-rangeDark

$23.00

Shop This Shade

Similar Shades

Closest matches by CIEDE2000 color distance.

Lancôme

Deep Noir

100%

$26.98

Maybelline

Tubing Black

100%

$9.93

NYX Professional Makeup

Dark Espresso Pro

100%

$8.77

Revlon

Blackest Black Ultra

90%

$10.17

Rare Beauty

Warm Forest

90%

$18.58

Cheaper Alternatives

Closest drugstore matches — same color, smaller price tag.

NYX Professional Makeup

Dark Espresso Pro

100%

$8.77

Maybelline

Tubing Black

100%

$9.93

Revlon

Blackest Black Ultra

90%

$10.17

Maybelline

True Perversion

89%

$11.64

Revlon

Dark Brown 9

89%

$8.52

Luxury Upgrades

Closest luxury matches for a premium experience.

Lancôme

Deep Noir

100%

$26.98

Dior

Midnight Blue N9

89%

$29.03

Hourglass

Black Noir

89%

$29.09

Chanel

True Burgundy

89%

$36.71

Charlotte Tilbury

Blackest Black Ultra

88%

$31.21

Community Swatches

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Frequently Asked Questions

Where can I buy Urban Decay True Black 12?
You can shop Urban Decay True Black 12 from the Urban Decay Full Frontal line through our affiliate link on POUT. It retails for $23.00.
What are dupes for Urban Decay True Black 12?
POUT uses CIEDE2000 color science to find the closest matches. Check the "Similar Shades" section above for the top 5 closest matches to True Black 12.
Is Urban Decay True Black 12 matte or glossy?
Urban Decay True Black 12 has a matte finish.